Lunch+Learns are a great tool for companies to build brand awareness and educate architects on your product category. And if done correctly, a great way to differentiate your products. Although continuing education (CE) courses must be educational in nature and not branded or product specific, there are creative ways you can create your L+L courses to promote your product uniquness and thus "educate" the architect. Over the next few months I will share some of these course development tactics that will change how you think about CE courses.
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